Internet More Important than Sex to South Africans
Earlier today I was planning a Google Adwords campaign for a new wireless internet product Skyrove WiFi Hotspots will be launching soon. As some of you may know, Google Trends is a great way to see what people are searching for on the internet.
Unfortunately, Google Trends does not tell you exactly how many searches there are for a particular term. You can only compare terms with each other. One of the most commonly searched terms on Google, believe it or not, is ‘sex’.
Incredibly, more people in South Africa are now searching for “internet” than there are looking for “sex”!
I’m not sure what conclusions to make yet, but it’s certainly interesting! I also did some other searches on Trends, e.g. 2010, internet (2010 recently outranked internet in the US, but NOT in South Africa!).
(Post by Skyrove Founder Henk Kleynhans – You can also follow him on Twitter: http://twitter.com/geekrebel)