I mentioned last year, and more recently in a podcast on the Amplitude Show, that we’ve been looking at ways to implement advertising on our Welcome page.

The bad news is that we haven’t really figured out how to do this properly, yet. The good news is that we realised that sometimes the best way to figure something out, is by doing it!

So without further adieu, we are introducing a pilot advertising campaign for Travelstart, a discount airfare booking site, on our Welcome page. We thought that this would be the best product to promote, seeing as most Skyrovers are visitors to South Africa, and may have the need to get around.

The point of this campaign is to first try and determine whether there’s any value in having advertising on the Skyrove Welcome page, or whether this is merely an annoyance to customers, before we develop a more robust product in which Skyrove Providers can partake.

And, of course, to get feedback from Skyrover Providers!